Wed June 27, 2012 1:03am
THE Government's road to electoral recovery rests with "mummy bloggers", Labor MPs told.
And they have been urged to get on Facebook to reach this new generation of "soft" voters.
In the last caucus meeting before MPs break for winter recess, Prime Minister Julia Gillard subjected her backbench to a one-hour PowerPoint presentation on how she would restore Labor's credibility.
But many MPs were unmoved.
One senior right-wing MP said Ms Gillard told them she had a plan and "not to worry". Asked what the plan was, the MP replied: "I can't remember. I stopped listening as soon as the PowerPoint screen came down."
Another MP said Ms Gillard appeared to get "narky" as many MPs seemed to be paying little attention.
Former PM Kevin Rudd was often ridiculed for using PowerPoint presentations to rally MPs. They were surprised Ms Gillard, with her leadership under increasing pressure, would use the same format for a caucus meeting that could define the mood for the next two months.
The PM told them the key to a turnaround was "learning how to communicate". She was reported to have told them that Facebook would be vital in helping the government crystalise its achievement.
Labor Party national secretary George Wright also addressed the caucus over disastrous polling.
"There is no need to tell you that things are rugged out there," Mr Wright was reported to have said.
However, he said Labor's hopes for revival rested with so-called "mummy bloggers" - a new social demographic that needed to be tapped as they were regarded as "a soft" vote and could be lured to Labor.
Another MP said there was a feeling of "incredulity" about the meeting.