Home buyers sold on social media
Mon August 20, 2012 2:29pm
HOW to sell your home in 140 characters. Tech savvy home owners are using social media to create buzz around listings.
Home owners tapping into Twitter, Facebook, LinkedIn, blogs and Pinterest to market their properties are reaping the rewards of quicker sales and higher prices.
A Melbourne man sold his house for $135,000 above the reserve after he set up a blog, Twitter feed and website to advertise it.
And in Sydney this week, a property with its own Twitter, Facebook, Pinterest and Google Plus accounts attracted more than 600 page views within hours of going live.
Laura and Rohan Bell, who both work in web design and marketing, were inspired to use social media to sell the inner-city Sydney home after seeing the marketing method reach wide audiences for other vendors.
The property had 48 groups through on its first inspection.
"Given that we are in the inner west (where many young people live), we thought it would suit the demographic," Ms Bell said.
"It hasn't really cost us anything, just a bit of our time so why not use our skills?".
The website, described as "a blog to share the things you'll love about living here," contains Instagram pictures of the local neighbourhood, cafes, parks and information about the building.
"It is selling a property but it's also the lifestyle, the location and the environment we wanted to get across," Ms Bell said.
"It will help potential buyers get a little bit more acquainted with the area and some of our favourite spots."
The property is listed with True Property Erskineville's agent Braden Walters who said the online approach has been an instant success.
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