Gaming the Games: how net tools dodge network TV coverage
Thu August 2, 2012 11:49am
Australians frustrated with rightsholders strangling coverage of the Olympic Games are resorting to extreme - and legally questionable - methods of following the matches.
Australians frustrated with rights holders strangling coverage of the Olympic Games are resorting to extreme - and legally questionable - methods of following the matches.
One tool, called Unblock Us, can be set up in 60 seconds and allows people to access Olympics Games content streamed live from the BBC in Britain or CBC in Canada.
Monash University copyright law expert Dr Rebecca Giblin said broadcast television was a dying industry.
"A growing number of people are no longer willing to watch TV on someone else's schedule," she said. "They want to watch it on their own terms when and where it's convenient for them."
Despite criticism of Nine's coverage it has been averaging around 1.7 to 1.8 million viewers every night, which Mediaweek editor James Manning said was "probably spot on with what they were hoping for". Foxtel attracted its biggest audience ever for an event, with an audience peak of 1.2 million on Sunday night and averaging over 900,000 since then across its eight channels.
Staying up all night to watch the Nine broadcast on TV isn't palatable for all but the most diehard fans - and that's assuming Nine is even showing your desired sport. Nine isn't even using its secondary channel GEM to show different content, instead mirroring the main Nine feed.
Ninemsn's online catch-up TV for the Olympics has left much to be desired, with a relatively narrow selection of match replays, slow load times during heavy use and a delay in uploading footage to the site.