Your July Monthly Forecast: The minute we hear a raised voice, we become defensive. Who is shouting and why? What do they want? Is there trouble? We enter a state of high alert, even if we soon realise that we are simply hearing a yell of recognition - one person calling out to another in friendship. Somewhere in your world now, an innocent, harmless, perhaps even potentially profitable message, is being delivered in a tone or context that is both misleading and off-putting. Pay more attention to content in July, and less regard to style.