The mechanics of materialism require a great deal of investment and expenditure on presentation and packaging. Everything, from breakfast cereal to household equipment, must come in a bright shiny package and be perceived as delightful and desirable. Whether or not anything is actually any good is almost a moot point, as long as it looks the part. All of which is fine until or unless you find yourself up against the need for actual, tangible, provable, quality. In your life now, there is a choice between style and substance.