If Rolls-Royce make the best engine, why isn't every car on the road manufactured by this company? Perhaps governments should nationalise the firms who produce the goods that are the finest in their field and ensure that they are affordable for all? Or are some distinctions, involving quality and reputation, largely the result of marketing? We are all, to some extent, swayed and persuaded by promises of prestige. It is important, in your life now, that you choose what is best and not just what sounds best.