None of us like to have 'difficult conversations'. To avoid these, we may go to many lengths, including the use of social niceties and euphemisms. We may strive to change the subject whenever an awkward issue is raised or avoid it being raised in the first place by keeping out of someone else's way. Through such tactics, the discussion of vital matters can be successfully delayed for a surprisingly long time. But doesn't it make far more sense just to say what needs saying. That's the right answer today.